PURPOSE At adidas our US Team Services (USTS) Business Unit is creating the new. Authenticating our brand in North America in the locker room, on campus and in the community. Focusing on three critical components to winning in the team space—team sport, collegiate sport, and licensed fan gear—we work across the entire adidas brand to bring the most exciting, meaningful and authentic stories to life. The brand manager USTS consumer events will help shape and execute the strategic positioning, planning and holistic management of our event platforms (Team and NCAA) as set by the USTS Director of Communications and Brand Activation Director of Events, across all of USTS; enhancing the visibility and sales growth of the adidas brand to the consumer. Team Events: drive sales, facilitate relationship development for potential customers and relationship management / appreciation for existing customers NCAA Activations: execute personal, experience-driven events on college campuses that positively impact NPS, collect customer data, drive licensed sales and provide value as a channel for the brand. KEY ACCOUNTABILITIES Plan, create, and execute event concept strategy across all USTS (Team, NCAA, Licensed) to bring the adidas and USTS marketing message to life for our consumer across multiple sport categories. Deliver comprehensive guidance and direction around consumer event best practices and ways of working to enable and empower USTS stakeholders to ensure strategies and concepts are successfully implemented and executed. Work closely with USTS stakeholders to ensure that all events and cultural moments are fully integrated into overall USTS brand and business plans. Align with each NCAA Brand Manager to inform the development of the NCAA yearly activation calendar of product launches and stories across our university partners. Envision communication opportunities to best leverage events moments for the Brand and coordinate day-to-day management with the NCAA Brand Marketing team all other Brand Activation marketing disciplines: Digital, Social, PR, EIM, Key City, Sports Marketing and Trade Marketing ensuring integrated cross-channel activation before, during and after all events. Select and steer local agencies: agency briefing process and development of concepts and creative elements that meet objectives and work across disciplines. Oversee project development from conception to implementation ensuring all events are on brief, on budget and meet the highest creative standards. Day-to-day management of the USTS Consumer Events budget. Partner with USTS Director of Communications and Sr. Brand Manager overseeing school partnerships to Inform the development of school marketing budgets behind agreed upon initiatives. Maintain an in-depth understanding of the USTS consumer and surrounding culture to ensure relevant consumer insights fuel all event marketing elements, contributing to category business goals and positioning strategy Where necessary inform the creation of marketing tools to support NCAA events in close partnership with the Director of Communications. KNOWLEDGE SKILLS AND ABILITIES Passion for sports Deep knowledge and understanding of the consumer through the lens of college campus and athletics (NCAA) Experience in developing integrated marketing communications programs; hands on experience leading a digital strategy a plus Strong understanding of how all the elements in the marketing mix affect consumer motivation Experience developing innovative event strategies and strong creative instincts Strong customer-facing abilities; ability to partner and influence Ability to lead and mobilize a cross-functional team without direct management responsibilities Strong project management and planning skills Strong presentation skills and extensive experience in building PowerPoint presentations QUALIFICATIONS Four year college or university degree, emphasis in marketing or business preferred Three to five years of general marketing experience of which minimum two years in event management Understanding of Consumer Marketing Understanding of Trade Show experiences Equivalent combination of education and/or experience may be substituted for degree. Ability to travel nationwide; Seasonality playing an important role with Fall travel estimated at 40% and Spring travel estimated at 15%.
PURPOSE Build and execute strategies to enable successful sell-in/sell-out of product ranges and services according to the category net sales and standard margin targets Act as the link between BU creation teams, Brand Marketing, Sports Marketing and Category Marketing Teams in the markets Support key brand strategies through cross-functional collaboration and execution KEY RESPONSIBILITIES OF CTC MANAGER Plan Manage 2-4 non key markets Provide CTC input into the BU product creation process and ensure it meets CTC requirements for the respective markets/channels. Support creating marketing plans and seasonal concepts. Assist the range merchandising plan (range segmentation, etc) Support the development of category/sub brand seasonal CTC plans Launch Manage the satisfactory delivery of impactful sell-in and sell-out tools to markets. Support delivery of the required content/brand and strategic objectives on-time-in-full at key CTC milestones, e.g CTC Handover, GMM, SMM Land Support in landing key brand priorities (eg GFR) in the markets, Collaborate with and support assigned markets/channels to reach financial targets and KPI's. Evaluate the markets/channels to ensure proper implementation of marketing strategies. Regularly analyze and share business relevant information between global and markets. KEY RELATIONSHIPS Specific market teams Product Marketing Brand Marketing Sports Marketing CTC x-functional Finance REQUESTED KNOWLEDGE, SKILLS AND ABILITIES Experienced in job and fully qualified/trained Combined broad theoretical and practical knowledge incl. company policies and practices High understanding of various tools, procedures, etc Skills and abilities Communication with Others Managing Relationships and Diversity Planning and Organizing Analysis and Problem Solving Learning and Self-Development Project Management Language skills English Another European language advantageous IT skills: Outlook: Advanced Word: Advanced Excel: Advanced PowerPoint: Advanced QUALIFICATIONS University Degree or equivalent education required 5 years relevant experience
PURPOSE Manage the footwear product development process by supporting the respective Business Unit(s) and directly interact with Tier 1 supply partners and LO’s. Provide an effective transition of footwear designs from prototyping into production. KEY RESPONSIBILITIES Take ownership for the entire project management process for assigned products, with an emphasis on quality product development and timely completion of all tasks in accordance with the applicable operating calendar. Drive the inception of new and innovative footwear designs, components, processes and materials into manufacturability and a marketable finished product. Collaborate in this context with Design to ensure design input into the critical phases of the development process meets agreed upon requirements for correctness and completeness of information and allows an optimized use of design information for tech. package creation at HQ and/or at source/Tier 1 partners. Engineer workable prototypes which address desired function, aesthetics, market appeal and manufacturability and meet adidas quality standards. Collaborate and interact directly with dedicated development teams at our Tier 1 partners to ensure that all critical deliverables for key development milestones are met, specifically OTIF provision of high quality development prototypes. Collaborate with Tier 1 partners to resolve routine business issues in an efficient and result oriented manner. Identify critical issues and fundamental road blocks during the direct development process with Tier 1 partners, provide necessary action plans and timely follow-up and escalate critical issues if necessary to direct supervisor. Monitor and guide the creation of Bill of Material information at Tier 1 suppliers according to established guidelines and calendar milestones, and assume full accountability for the accuracy of the BOM content at key milestones. Rationalize the selection of materials to support an optimized use of the material tool box and to allow economies of scale. Ensure that all materials, processes and development samples are fully tested to ensure adherence to adidas’ quality standards. Drive margin maximization and cost target achievement at model level in alignment with Marketing, Design and HQ Costing and assume responsibility for addressing critical costing issues and conducting recaps to liaison offices and/or T1 partners to achieve price targets. Promote awareness of main product cost drivers to Marketing, Design and independently coordinate/conduct predictive costing and/or pre-costing activities as well as costing reviews at critical milestones. Responsible for communicating all necessary information and coordinate all tasks that support on time Color Way Activation for all assigned projects. Establish and maintain a strong working relationship with key parties as listed below, managing designated projects to ensure an on time color way activation performance. Support and guide Assistant Project Managers in the team to further their growth in all aspects of Project Management. KEY RELATIONSHIPS Marketing Design a.i.t. Tier 1 supply partners Material Development Product Creation Technology Sourcing Fit and Wear Test Department Quality Assurance Costing Supply Chain management Customs KNOWLEDGE SKILLS AND ABILITIES Strong project management skills Basic understanding of costing principles Ability to understand 2D images in 3D Ability to create, plan and deliver presentations MS office skills Fluent English; German an advantage REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS Four-year college or university degree Technical training in footwear engineering and product development, knowledge of sourcing. At least 3 years of relevant work experience in the athletic footwear industry, specializing in product development, design and / or marketing. Proven record of accomplishment in the field of footwear development. Exposure to the latest in materials, components, processes, and concepts
PURPOSE This position will function as a support role for the adidas NCAA Licensing group, assisting primarily in the submissions of NCAA graphic designs for licensed approval. Primary job functions will include submissions to the leagues or organizations for approval, tracking and maintaining status of submissions and relating rejections and/or changes to appropriate parties throughout the organization. KEY ACCOUNTABILITIES Track graphic information on rejections, approvals, and re-submittals for all art related to adidas NCAA submissions. Responsible for submitting art files to the proper organizations for approvals. Follow-up and track art status to be sure it is moving through the system and released as needed. Communicating with all departments/areas as needed on the process status. Act as back up for NCAA Licensing Coordinators as needed. Assist Licensing Manager with Monthly statistical analysis of submissions. Any other duties as deemed necessary by management. KNOWLEDGE SKILLS AND ABILITIES Strong communication and relationship skills. Must possess a working knowledge of a PC and Microsoft programs including but not limited to: Microsoft Excel, Microsoft Word, Microsoft Outlook, Microsoft PowerPoint. Knowledge of SAMMS, PLM, and Track-It is a plus. Excellent organization skills and the ability to multi-task a must. Must be able to take direction well, and interface with a variety of groups within adidas. QUALIFICATIONS Bachelor’s degree (B. A.) from four-year college or university Minimum of 3 years of experience in a similar role is a plus
PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION Our goal is to evolve the Digital & Consumer Experience so that when a consumer leaves our touch point, we not only meeting their expectations, but we are exceeding them - ensuring the products are online, accurate and presented in the right way is the key for us in bridging the gap between the physical and digital experiences is key for delivering on this role. KEY RESPONSIBILITIES / AUTHORITIES Manage all relevant master data processes for adidas. Responsible for management of the master data team within the market (3 person) Set up both an ad-hoc and seasonal approach to product data embellishment, ensuring we can react quickly and also resource against fluctuating seasonal demand. Ensure [market] needs are properly represented within global initiatives, specifically around product content enhancements, product presentation and new site tools. Drive the [market] roadmap and requirements for both the current [market] PIM and the planned Global PIM Set up a process and team structure to support ad-hoc emergency issues outside of business hours Work closely with digital merchandising, consumer experience, category managers & marketing activation to ensure consumer journeys can be supported with complete & accurate master data Accountable for the NAM adidas range plan and local asset creation with collaboration with GACT. Be the bridge point between global asset creation team and the market to ensure quality issues are identified and fixed within relevant SLAs Ensure the timely availability of assets and global master data in Demandware and PIM and act as escalation point for all Master Data Management topics in Demandware and PIM Prioritize, lead and manage projects and operations independent in cross-functional teams. Focus on improvements of complex system processes which are owned or driven/owned by other stakeholders. Align with other key markets in the management of relevant master data processes by defining the necessary processes KEY RELATIONSHIPS Consumer Experience Team eCom Partner Program Marketing Activation DTC Category Managers Marketing Business Units and Group Data managements Global Asset Creation Team Site Operations Global IT Global Digital Brand Commerce Org (DBC) KNOWLEDGE, SKILLS AND ABILITIES Extensive problem solving and analytical skills Experience with a 3rd PIM party tool (preferred, but not pre-requisite) Experience with DW Business Manager (preferred, but not pre-requisite) Strong MS office skills on Excel Strong interpersonal and communication skills, both oral and in writing, to interact effectively and efficiently across departments, locations and levels of management Fluent in English (written and spoken). Other languages offer an advantage but not required. Ability to be detail oriented and manage multiple priorities under tight timelines Aptitude for learning new software applications Willingness to work adhoc over weekends and holidays – this job requires an always-on mentality due to the commercial impact of issues. REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS University degree in business administration, economics, information technology or similar discipline. 7+ years general work experience and 0-2 + years management experience At least 3 years of experience in eCommerce and Master Data Management.
PURPOSE To create original design solutions of Basketball Apparel. KEY ACCOUNTABILITIES Designs high performance product collections for apparel range based on input from product management and senior and category designers for Basketball. Collects relevant information needed to design a consumer and ‘market right’ Basketball collection. This to include all possible sources to gain this information: Trade publications, trade fairs, sports events General interest press, trend services, fashion and magazines Store checks, athlete visits, team travel Collaborate with marketing to remain informed on current trends, product feedback and market needs. Produces trend, travel and research reports for other members of the design team. Designs collections by hand sketching and use of other design computers/software. Creates working drawings and colored sketches. Creates market right graphics and color palets for basketball performance apparel Creates mood/inspiration boards and product presentations. Show creative output. Hands off design kits to development and communicates all relevant information needed for development process, including detailed, technical drawings. Other duties as assigned. KNOWLEDGE SKILLS AND ABILITIES Knowledge of functional performance apparel products. Ability to design for new initiatives and create products with a fresh, innovative perspective. Mac skills using Illustrator, Adobe Professional and PhotoShop applications. Ability to work with and communicate effectively with cross-functional teams. Knowledge of design and material trends, specifically sporting good industry trends. Ability to create designs that meet sports category needs and commercial opportunities. Ability to effectively present design ideas and concepts. Demonstrated ability to think conceptually. Ability to operate in a fast paced, ever changing work environment. QUALIFICATIONS Four year college or university degree in apparel or graphic design. Three (3) years relevant work experience in apparel design. Equivalent combination of education and/or experience may be substituted for degree. Graphic Design experience preferred.
PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION Working within the Consumer Experience Management team, you’ll be primarily driving & executing our adidas digital merchandising experience but will be expected to work across our categories, ensuring we’re addressing and adapting our site & product presentation to the needs of our consumer base and inline with our wider business performance. The candidate should know how digital merchandising can impact consumer behaviour, understanding what factors will drive interaction and conversion. They’ll be expected to influence a content strategy across our key campaigns and strike a balance with a commercial proposition and one that represents the brand’s placement within the marketplace. Our goal is to evolve the experience so that when a consumer leaves our touch point, we not only meeting their expectations, but we are exceeding them - this role is key for delivering on this goal. KEY RESPONSIBILITIES Manage the execution of the digital visual merchandising strategy in your area on adidas.com. Provide input insight into the digital visual merchandising strategy and adapt output to meet the needs of our local consumer and business. Establish site playbooks for common merchandise processes in your area, ensuring we can adapt to seasonal differences and different promotions and build out an optimisation flow for these tasks. Contribute to market product range optimisation based on Global guidance and consumer demand, and establish Site Merch & Buyer process for flagging these topics. Manage sell-thru through ongoing improvements to our configurable toolset, with a focus on onsite search, sorting rules, product placement, evergreen content, page content, third party vendors and site configuration. Work with analytics to ensure framework for merchandising decisions and ongoing improvements can be tracked and validated on an ongoing basis. Input into global teams insight to drive template/functional changes that are needed to support and drive our adidas site merchandise experience Work closely with Marketing Activation, CRM, Buying, Site Ops and SEO/SEM to ensure wider cross-channel campaigns are translating into tangible, logical site experiences Manage monthly digital visual merchandising calendar creation based off of the quarterly business priorities and ensure there are ongoing executive summaries giving visibility on plans and business output. Manage the charge for ensuring that our content strategy translates into a tangible output impacting consumers on both a category and a product level, directly with our brand team and/or our global creative teams. KEY RELATIONSHIPS Buying / Category Managers Product Launch Marketing Activation Consumer Engagement/ CRM Global Digital Brand Commerce Org (DBC) Site Operations Consumer Experience Team KNOWLEDGE, SKILLS AND ABILITIES: Understanding of product and trends On-line platform knowledge. Data driven mindset. Broad and deep Digital visual merchandising expertise. AB/MVT testing experience Excellent English verbal and written communication skills, with the ability to communicate effectively across organization functions. Excellent stakeholder management. Ability to negotiate and influence will be paramount to success Leadership and influencing skills REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS Minimum 5+ years of relevant experience in eCommerce. BA / BS in Merchandising, Accounting, Finance, Business, Digital or related field (Master’s / Graduate qualification a plus).
PURPOSE As U.S. Director Digital Consumer Engagement and Traffic Analyst you are responsible -in close cooperation with Global Digital Analytics- for the development of the digital traffic analytics function within the market using global frameworks for data governance, integration, reporting and optimization. Within your practice, you oversee the development and delivery of cutting-edge analytics services to market stakeholders, enabling them to make fact-based decisions. Based on defined data sources, your team manages the generation of digital traffic diagnostics and insights that helps to achieve market sales plans. You are contributing to a factual basis for future consumer experience optimization and site development. KEY RESPONSIBILITIES SCOPE: Accountable for defined analytics practices area or platform Analytics Lead the execution or usage of defined traffic analytics practices or platforms using and aligned to global frameworks, including service portfolio for: Traffic Planning & Analysis Demand vehicle attribution Analysis RTB Campaign Media Effectiveness Analysis and Optimization Social Traffic and Newsroom Analytics CRM & Consumer Engagement Analytics Lead demand management for insights and analytics services within your area of responsibility. Lead the delivery of defined analytics services to stakeholders within the eCom market or close to the eCom market, e.g. Brand or Newsrooms. Ensure analytics results drive consumer experience and business impact and help to achieve sales plans. Initiate improvement and when prioritized, work closely with Global Digital Analytics in areas such as demand optimization, analytics implementation, database integration, marketing attribution, tag management, qualitative data, etc. Consulting Advise market stakeholders on the value and use digital analytics to define goals, measure appropriate KPIs, monitor performance and derive trends and opportunities. Orchestrate consultancy to stakeholders. Ensure that the team provides actionable recommendations and calls for action based on gathered insights. Oversee that gathered insights are translated into engaging, actionable and easy to digest insights presentations. Establish and maintain a strong stakeholder network with high level of trust that facilitates action-ability of insights. Establish a fact-based culture in the organization by defining data driven decision processes. Reporting Work with Global Digital Analytics to improve reporting structures. Work with Global Digital Analytics to distill best practices for other markets and other adidas stakeholders, maximizing the use of analytics capabilities Innovation Build a strong internal and external network including key industry players, feeding latest trends and technological advances into the Global adidas Digital Analytics community. People Management Build the appropriate structure to be able to manage the respective organization effectively, identify and develop the future talents and create realistic succession scenarios for key positions. Ensure appropriate leadership skills are present at every level by creating a motivational and supportive work environment in which employees are coached, trained and provided with career opportunities through development. Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes in order to meet business needs. Provide team members/direct reports with clear direction and targets that are aligned with business needs and eCom market objectives KEY RELATIONSHIPS eCom Market Teams DBC Global Digital Analytics DBC Consumer Engagement KNOWLEDGE, SKILLS AND ABILITIES Soft-Skills A passion for delivering data-based recommendations for quantifiable improvements in business results and consumer satisfaction. Outstanding communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely Outstanding presentation skills and story-telling Very good people management skills Hard-Skills Profound experience with BI, Marketing & Media processes, tools and KPIs Profound experience with analytics tools and disciplines (web, eCom, social, mobile, sentiment, paid media, SEO, SEM, CRM, SQL, SCV, propensity modeling etc.). Profound experience with visualization techniques. Excellent project management skills, including the ability to lead several projects simultaneously Proficient in MS Office, Alteryx and MSS. Fluent English both verbally and written MINIMUM QUALIFICATIONS University degree in the field of Business or equivalent 10+ years of experience in the area of Digital Analytics Extensive experience with digital marketing in a brand environment Experience in eCommerce environment 2+ years of experience in leading a team
PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION Working within the Consumer Experience team, you’ll be an expert in Experience Optimization. Optimizing the experience to drive meaningful impact in the consumer’s end-to-end browsing and shopping experience based on data and insight. The role is to know what makes our consumer base tick, understand their pain points, questions and objectives through journey & data analysis and layer in a commercial, brand-enhancing proposition to address those issues across the entire end-to-end journey. Our goal is to evolve the consumer experience so that when a consumer leaves our touch point, we not only meeting their expectations, but we are exceeding them - this role is key for delivering on this goal. KEY RESPONSIBILITIES Manage implementation and execution of Experience Optimization for the market. Manage profitable growth of the eCommerce business by improving KPI performance across conversion and consumer satisfaction metrics across markets Input into the global e2e journey optimization strategy - adapting output to meet the needs of our local consumer and business Execute the local optimisation roadmap strategy for the market across the e2e journey with key partners across the organisation Manage forward our copy communication, ensuring what’s communicated on-site and in post sales is locally relevant, legible and on-brand Be responsible for delivering multivariate and personalization tests and use data to identify the most valuable tests to be performed. Execution of tests to drive the maximum return on investment for the business. Act as key ambassador for testing across [Market] teams to drive a testing and optimization mindset. KEY RELATIONSHIPS Marketing Activation Analytics Global Digital Brand Commerce Org (DBC) Site Operations Consumer Experience Team KNOWLEDGE AND SKILLS Excellent English verbal and written communication skills, with the ability to communicate effectively across organization functions. Best practice focused, ensuring we stay relevant and ahead of consumer expectations Creative and energetic team player who has a passion for Experience Optimization Strong ability to develop influential and collaborative relationships with the key stakeholders and the team Knowledge of optimization tools as well as heat-mapping and playback session solutions Good understanding of digital analytics, optimization and consumer branded commercial experiences Knowledge of conversion optimization and trends REQUISITE EDUCATION & EXPERIENCE Minimum 5+ years of relevant experience in eCommerce. BA / BS in Analytics, Accounting, Economics, Finance, Business, Digital or related field (Master’s / Graduate qualification a plus).
Purpose Prepare the option planning and channel ranging across all channels, except Factory Outlets (Own Retail, E-com, Wholesale Segments, Wholesale Key Accounts). Collect input from channel teams to assess alignment between commercial needs and option plans. Key Responsibilities Contribute in enabling the market store format strategy and store tiering methodologies that are aligned with global methodologies Actively contribute in initiatives that allow the collaboration with the OR channel teams to attain optimal Option Plans for DTC channels Actively contribute in initiatives that allow the collaboration with the KA horizontal teams to create Option Plans that reflect particular KA needs Support further streamlining of the market DTC range based on horizontal reviews at key milestones Implement Market Range enhancements through Assortment Planning that reflects localization and differentiation in market range where needed (seasonality, account differentiation) Prepare the channel ranging process across all channels, including Brand Collection and key stories, and balancing global assortment packages and specific market needs. Prepare feedback sessions to RA teams to assure that Option Plans needs are reflected based on channel/tier-segment needs. Key Relationships CTC Brand CTC Market Range Architecture Global DBC Market channel teams (OR and e-com) Market key account teams Market BUs Market Finance teams Knowledge, Skills and Abilities Relevant job experience in an assortment planning /merchandising function, and fully qualified and trained Combined broad theoretical and practical knowledge incl. company policies and practices Strong competence with range assortment planning/merchandising, procedures and systems Minimum Qualifications University degree in business, ideally with marketing and sales focus or equivalent professional experience Fluent in English 5 years of typical relevant work experience
In June 2016, adidas and KANYE WEST announced the most significant partnership ever created between a non-athlete and an athletic brand. Working with KANYE WEST, the YEEZY team leads the development and creation of all YEEZY products and experiences, uniting adidas’ innovation and performance expertise with KANYE WEST’s creative vision. Empowering creators to create the new has always been what adidas has been about. Join us to lead this journey. PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION: Drive the overall optimization of product value (engineered cost) and profitability. KEY RESPONSIBILITIES: Be a key contributor to Creation Center growth and profitability by gaining a full understanding of its business potential, anticipating requirements and proposing cost-based solutions to achieve Brand adidas objectives In collaboration with Sourcing, Global Planning and Development, contribute to allocation strategies to ensure margin maximization in investigating potential of new sources and trade agreements for assigned global Business Unit Ensure availability of costing performance results for global Business Unit at each key milestone for quantitative assessment to facilitate product value/margin/FOB discussion with cross-functional teams, recommend tactical actions/adjustment in season Act as a consultant partner within the respective Creation Center team Provide on demand day to day costing support within the respective Creation Center Provide technical costing expertise to engineer product to cost and enable design to profitability Strategically manage globally assigned cost drivers and develop an E2E costing framework to enable saving opportunities and ensure cost optimization by creating a fact based and predictable costing environment Develop costing tools and deliver training programs to Marketing, Design and Development to optimize product value and align target and cost and throughout the product creation process Support the definition and the monitoring of product costing performance and costing process performance at the key development stages by setting the framework, the KPIs and the communication process Support development or enhancement of systems and process to ensure costing requirements are met and to improve costing performance EY RELATIONSHIPS: · Design, Marketing and Brand Operations – Development , Materials, Pattern Maker · LO/OC Merchandising, Technical Services and Costing · T1 KNOWLEDGE, SKILLS AND ABILITIES: · Knowledge of material construction · Strong understanding of cost drivers · Strong knowledge of production footwear construction and manufacturing · Expert knowledge of cost driver management within a supplier and the entire supply chain · Good understanding of end2end costing/sourcing process · Effective communication and negotiation skills · Strong analytical and problem solving skills · Understanding of the respective vision and strategy for the brands. Ability to communicate to LO/OC/T1 the vision and strategy as well as success criteria needed from sourcing and T1 teams · Fluent in English (written and spoken) · Strong IT skills (MS Office) and ability to work with Product Data Management Systems · Domestic and International Travel as required REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS: · Four-year college or university degree in clothing technology and/or manufacturing or comparable education · Minimum 3-5 years of work experience in footwear industry
PURPOSE As Senior Expert Digital Strategy within Digital you are responsible for a specific strategy and innovation partnership scope that will bring the adidas organization into the next frontier of technologies and experiences that will be critical to engaging our consumers and securing the digital leadership of our brand. This role is part of a diverse team, that will identify, imagine, create, validate, and transition disruptive digital partnerships that will solve significant challenges for our consumers and adidas. Ultimately, these innovation partnerships will deliver significant financial and NPS results and create outstanding customer experiences at the boundaries of technical advancement. KEY RESPONSIBILITIES Scope: Accountable for a specific digital partnership scope or focus Each resource within the Digital Strategy and Innnovation family might have a stronger focus on some of the following categories. Research and Exploration Conduct research and exploration to identify key partners and technical trends. Elevate opportunities and challenges that are specific to the adidas business to inform ideation. Lead engagements with alternative partnership models including hackathons, incubators, academic programs and accelerators. Digital Partner Strategy & Roadmap Be a key contributor to the ideation process, generating innovative and business relevant ideas, representing the own area of expertise. Contribute to the prioritization process that will help determine quarterly and yearly priorities for research, projects and pilots. Develop deep understanding of key technical and opportunity areas in order to contribute to thought leadership materials and strategy inputs. Partnership Piloting Manage the partner pipeline from identification, prioritization, assessment through negotiation, pilots and eventual hand over to business. Facilitate the prioritization process. Partner with key stakeholders to provide solution thinking in creation, prioritization, and validation of relevant partner hypotheses to solve consumer and brand challenges. Lead multidisciplinary teams to identify, prototype, pilot and validate the value of consumer-facing partner innovations within your field of expertise, collaborating with stakeholders in IT, Markets, Brand and DBC. Define key metrics for pilots and assessments that align with business goals. Lead the execution of partner pilots within your field of expertise including conception, implementation, measurement, and in the case of ‘successful’ pilots, transition to the operational teams. Manage partner relationships from selection through partner implementation. Create and deliver actionable reports recapping pilot performance for a diverse audience of internal business and brand partners. Networking & Collaboration Build network of internal and external partners to understand and connect future internal strategy with consumer and technological trends that will inform pilots. Leverage and maintain a highly effective network of agencies, startups, digital leaders, and alternate innovation models (accelerators, incubators, matchmakers, etc) to source partners and augment the knowledge, skills, and capacity of the internal team to deliver on our innovation mission. RESPONSIBILITIES Partner Process & Methods Provide work management and collaboration methods and tools that support the partner program and pilot process. Plan and optimize internal and external resources to ensure speed and quality of delivery. Allocate work considering complexity and experience level. User Experience Conduct primary and secondary partner research, trend mapping, and drive the design by selecting and managing agencies. Develop partner prototypes and pilot strategies including market sizing, growth mapping, scenario planning, framework design and consumer journey mapping. Technical Assessments & Prototyping Conduct technical assessments of potential partnerships or solutions, with the objective of understanding viability in the adidas environment. Create integration approaches for technical innovation, in collaboration with internal and external teams during pilot implementations. Define rapid prototypes of ideas in response to partner opportunities. People Management Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development. Provide team members/direct reports with clear direction and targets that are aligned with business needs and DBC objectives. KEY RELATIONSHIPS Global Digital, DBC and Brand organizations Global and local Sales organizations Global IT and Global Operations Group functions External startups, agencies, VCs and key innovation leaders Newsrooms Concept to Consumer adidas Ventures REQUIREMENTS Education & Professional Experience Degree in Business, IT or related field. +8 years of experience in a combination of IT and Business eCommerce experience. Proven experience in managing global partners and cross-functional teams Experience in agile/SCRUM execution Experience in leading a team is a plus Soft-Skills Passion for innovation and proven ability to deliver this through a global organization Ability to drive teams to solutions on production and project issues, including teams of internal business customers and external vendors. Excellent problem solving skills – able to identify, analyze and propose solutions to various consumer, technical and business issues Very good presentation skills: specifically, the ability to create, plan and deliver presentations to technical and nontechnical audiences as well as senior leadership Ability to communicate clearly and effectively to internal and external clients and vendors, both verbally and in writing Action-oriented with the ability to multi-task and discern priorities. Hard-Skills Expert understanding of end-to-end digital experiences, processes and platforms Very good knowledge of underlying processes and applications e.g. eCommerce, ERP, Omnichannel Demonstrated ability to build and leverage an external network of partners from startups to enterprise level companies to solve known priorities and challenges Expert in partner scouting, vetting and end-to-end procurement across new technology ecosystems Fluent in English both verbally and written
Purpose Act as the head of category management for the market business unit in the definition of local short- and medium-term objectives for the respective Category. Implement Global Concepts-to-Consumer strategies in a locally relevant way, considering different consumer needs and distribution channels. Drive cross-functional Marketing execution ensuring one category voice reaches the consumer today, tomorrow and in the future. Key Accountabilities Directly contribute to the global strategic planning by providing US market Business Unit input. Develop a complete 3-5 year plan for the BU based on the adidas Strategic Business Plan, the respective Global BU's and market strategic plan. Provide leadership within the BU, effectively managing cross-functional working relationships with other marketing teams on vision, strategic objectives/ actions and financial targets as defined by Global. Approve SMU briefs from Concepts-to-Consumer into the Global BU. Consolidate inputs from the Market sub-units related to commercial trends and incremental business opportunities, and the effectiveness of CTC concepts and Brand Activation plans, and provide it to the Global BU. Develop Market-specific initiatives (e.g. event activation), where required and approved by the Global BU. Ensure BU global range is executed with excellence and optimized in the Market, including its sub-units. Continually analyse sell-in, sell-out ROI of communication investments, to ensure they meet the financial expectations set out in the short- and mid-term goals across all channels, and sub-units within the Market. Develop an annual marketing plan for the BU across the entire Market. Manage the BU P&L and all Marketing related inputs (e.g. pricing, FOB, MWB). Deliver a compelling range/concept selection for the Market (including Category assortment packages across channels, as well as Key Accounts) within the CTC framework, balancing both Brand and commercial considerations and supporting the overall business strategy. Support and steer the Brand Activation team in relation to the Category-specific activation. Create a Sports Marketing / EIM invest/divest plan and ensure asset inventory is effectively utilized. Provide Omni-channel BU forecast as part of IBP process. Provide a clear vision and direction with relevant objectives and KPIs. Establish a high performance culture and drive employee engagement, leading by example. Provide a suitable performance framework for direct reports by setting SMART performance targets and coaching for continuous improvement. Identify and develop high-potential talents, to fuel the team's succession plan. Look for opportunities to provide cross-functional experiences to identified high-potential talents from both, in and outside of the team. Knowledge, Skills and Abilities Advanced cross-functional Marketing knowledge and Market experience in sport and/or fashion/lifestyle categories (sporting goods industry preferred) Leading and managing a diverse team (incl. remote management) Consumer-focused with deep product and range understanding and the ability to balance Brand and Commercial priorities to build channel- and consumer-specific activation plans that meet KPI targets Advanced user of MS Office suite of products Experience in both market and above market organization preferred Excellent verbal and written communication skills Strong presentation, planning, and analytical skills A thorough understanding of consumer markets Minimum Qualifications Bachelor’s degree (B.A.), with an emphasis in Marketing/Business preferred, and Eight (8) years sports or other product marketing or related experience, 5 years at the managerial level in the Sporting Goods Industry. Equivalent combination of education and/or experience may be substituted for degree.
PURPOSE Support the movement and communication of all current and aged unsold inventory across the US market. Drive cross-functional communication to ensure an omni-channel approach is taken. Build proper clearance processes and strategies for the adidas brand. Ensure that brand integrity is protected through all clearance channels, while maximizing margins. Assist with Global Iventory Clearance Management to provide proper visibility into North America clearance practices and ensure alignment. KEY ACCOUNTABILITIES Provide accurate forecasting for the value & clearance channel Profit & Loss for the region. Partner closely with other sales and finance team members to ensure full alignment on overall net sales & margin impact as it relates to target. Work with various business partners to analyze, review and recommend actions to maximize sales, turns and gross margin for excess inventory by channel Provide clear messaging and ensure understanding with business leaders on the current clearance market throughout the region by providing top notch and highly accurate financial information to assist in overall business decisions Assist with liquidation strategies utilizing an omni-channel approach, including financial models of expected impact to the region. Continually analyse sell thru data to determine potential issues within the marketplace. Consistently compare sell thru against current unsold inventory. Support business partners and leadership team with ad hoc data reporting and analysis needs, including product sell thru & overall key item inventory positions. Collect and compile information from various departments for use in planning future liabilities Build and maintain a strong relationship with Direct To Consumer (namely outlets) around their Open To Buy, future unsold and selling strategies. Utilize historical data for sales trending and forecasting of future inventory liquidation Monitor unsold inventory on a weekly basis and determine most profitable avenue for liquidation Manage weekly data on excess inventory by stock category for the region, inclusive of all sales channels. Collaborate cross functionally, leveraging a market level view to define insights and actions for US Wholesale & partnering with Direct To Consumer QUALIFICATIONS Bachelor’s degree or foreign equivalent in Finance, Economics or International Business, and three (3) years of experience in a related position. Work experience must have included: experience accessing data from database structures; experience with the end-to-end demand/purchasing process; merchandising systems/applications Microstrategy, Tableau, and SAP; experience with the Microsoft office suite, including Word, PowerPoint, Outlook and Access, with advanced Excel skills using macros, pivot tables, lookup formulas, and data formatting.
PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION Manage the product development process for assigned styles from seasonal kick off through to commercialization. Collaborate with internal teams and suppliers to provide effective transition from brief/design through to development “buy-ready” commercialisation, on time, within the agreed margin parameter and at the required quality standards. KEY RESPONSIBILITIES Ensure target price and product designs are aligned through predictive costing. Review, validate and approve T1 costing information throughout the entire creation process. Ensure compliance to agreed standards. Negotiate with T1 as needed Manage handover from design to T1 to ensure that all information provided to T1 is complete. Manage T1 feedback to design and marketing and incorporate where quality or cost can be improved without sacrificing product aesthetics Ensures timely and accurate data entry by T1 regarding AD/BOM, costing or other data as required at calendar milestones Evaluate all prototypes for compliance with AD, manages fit approval/size specification, approval of color, accessories and materials. Manage comments to T1 Ensure that all materials and accessories as well as prototypes are tested and adhere to adidas quality, safety and A01 standards. Manage quality exceptions with senior management as needed Review and sign off sealing sample with complete AD including all related documents prior to buy ready dates. Ensure full conformity to published policies to ensure a final legal AD for final product KEY RELATIONSHIPS Design, Marketing and Product Operations – Development , Materials, Costing and Pattern Maker T1 -Merchandising and Patternmaking LO/OC Merchandising, Technical Services and Costing KNOWLEDGE, SKILLS AND ABILITIES Knowledge of material construction and related testing Knowledge of production garment construction and manufacturing Ability to fit a garment and comment to T1 on changes required Knowledge of costing and ability to negotiate as required Effective communication and negotiation skills Fluent English (written and spoken) Advanced IT skills (MS Office) and ability to work with Product Data Management Systems Domestic and International Travel as required REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS Four-year college or university degree in clothing technology and/or manufacturing or comparable education. 1-2 years of work experience in garment/textile industry
PURPOSE Assist the Graphics Marketing BU in the management of the product creation process. This involves supporting and contributing to the execution of the below accountabilities. KEY ACCOUNTABILITIES Supports maintenance and creation of range plans in MP. Supports maintenance and creation of speed graphics on short lead times Supports the Graphics Marketing BU with consumer, distribution and competitive research Supports the Graphics Marketing BU with business analysis to ensure objective decision making in range planning process. Supports the Graphics apparel business in the preparation of range plans which includes updating, initiating and maintaining reports/forms, details and communicate project status to relevant team members. This role is essential in ensuring the timely hand off and communication of information during the product creation phase. This requires a high degree of interaction with other product managers, designers, merchandisers and the other key individuals associated with the product creation process. Supports the Graphics Marketing BU with the creation of highly effective presentations that inspire and educate internal stakeholder throughout creation milestones. KNOWLEDGE SKILLS AND ABILITIES Strong organizational skills Ability to build relationships with others Team Player Takes Initiative, can work independently Strong time management skills Big passion for sports & fashion/graphics Professional maturity QUALIFICATIONS (MINIMUM REQUIRED EDUCATION AND EXPERIENCE) 2+ years related work experience. Working knowledge of product creation process and cross-functional accountabilities. High degree of proficiency with Microsoft Office (Word, Excel, PowerPoint and Outlook)
PURPOSE Support sales operations for the US Wholesale business to create world-class sales processes and systems that enable operating efficiencies and improve top/bottom line performance. Help create consistency and alignment with sales force tools and other sales operational issues for adidas North America. KEY ACCOUNTABILITIES Assist with and maintain full analysis and execution of sales operation processes. Drive continuous improvement to overall sell in and go to market process for Sales Teams. Includes working closely with the Sales Team to fully diagnose challenges and working cross-functionally with other groups to provide solutions. Specifically focused on missed sales opportunities and operational efficiencies. Provide support for strategic IT initiatives to drive and enhance tools and systems for sales force. Includes developing business requirements, testing, and rollout management. Facilitate key trainings to sales force including assisting with sales onboarding, and coordinating other trainings on sales tools and topics. Assist with all audit and compliance processes for Wholesale business. This includes creating, managing and maintaining polices as needed. Help identify further sales process and sales force systems and application needs, build business cases, and propose/deliver solutions in partnership with Sales, Marketing, Global Operations, Marketing Operations and IT. Manage and participate in cross functional projects as required. This includes gathering and compiling information and putting it into a user friendly and presentable format. KNOWLEDGE SKILLS AND ABILITIES Demonstrated advanced proficiency in MS Excel, Access, PowerPoint and MicroStrategy Exceptional problem solving and analytical skills Ability to think cross functionally and develop innovative solutions within an entrepreneurial environment Understanding in fundamental database design and development, ability to gather data from multiple sources and manipulate the data to develop demand-driven and action based reporting and analysis Ability to effectively build and present information to an individual or group, both written and verbally, and respond to questions from managers, stakeholders, cross functional business leaders and peers Ability to work and make decisions independently with minimal supervision Ability to quickly adapt to changing business processes and business partners Ability to be detail oriented and manage multiple priorities to accomplish assignments simultaneously under tight timelines Knowledge of go-to-market processes and systems preferred Strong business analysis and retail math skills focused on value and financial drivers Familiarity with SAP reporting functions, sales order entry and maintenance, delivery notes and billing documents Project management experience preferred QUALIFICATIONS Bachelor’s degree from a four-year college or university Three to five years of experience in sales, business or financial analysis and planning Industry specific experience preferred Advanced MS Excel and Access skills required
GENERAL PURPOSE As a US Manager Digital Analytics at adidas you are responsible for delivering cutting-edge analytics services to stakeholders, enabling them to make fact-based decisions. Based on multiple data sources, you manage the generation of insights that help adidas understand consumer behavior and related business performance to ultimately help drive sales. In collaboration with your team you inform the adidas digital market strategy and provide the factual basis for future consumer experiences and related demand and site development. KEY RESPONSIBILITIES Scope: Accountable for a specific digital analytics practice Analytics Contribute to continuous development of the analytics practice in scope, including service portfolio evolution and aligned to global frameworks for focus areas assigned to you. Potential focus areas are: Digital Business Performance analytics Digital Operational Analytics (Forecasting, SLAs, Returns, Trading & Data Governance) Digital Experience Analytics Digital Analytics Projects Manage demand for insights and analytics. Conduct collection, tracking, mining and analysis of data and the generation of fact-based insights using multiple data sources. Provide analytics services to stakeholders within the eCom market. Ensure analytics results drive consumer experience and business impact and help achieve market sales plans. Execute assigned projects in areas such as analytics implementation, database integration, tag management, qualitative data, etc. Consulting Support stakeholders in your area of responsibility in the use of digital analytics to define goals, select appropriate KPIs, monitor performance and derive trends and opportunities. Provide stakeholders with actionable recommendations and calls for action based on your gathered insights. Translate gathered insights into engaging, actionable and easy to digest insights presentations. Maintain a strong stakeholder network with high level of trust that facilitates action-ability of insights. Implement and use data driven decision processes, in line with a fact-based decision culture. Reporting Co-initiate and help implement new reporting structures or refine existing structures within your area of responsibility in alignment with Global Digital Analytics Frameworks and Data Governance. Help distill best practice guidance to other markets and other adidas stakeholders to maximize the use of analytics capabilities. Innovation Build a strong internal and external network, informing the adidas Digital Analytics community on the latest trends and technological advances. KEY RELATIONSHIPS eCom Market teams DBC Global Digital Analytics REQUIREMENTS Education & Professional Experience University degree in the field of Business or equivalent 5+ years of experience in Digital Analytics Advanced experience of digital marketing in a brand environment Experience in eCommerce environment Basic experience in leading a team is a plus Soft-Skills A passion for delivering data-based recommendations for quantifiable improvements in business results and consumer satisfaction. Strong communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely Strong skills and story-telling People management skills are a plus Hard-Skills Advanced experience with BI, Financial, Merchandising processes, tools and KPIs Advanced experience with analytics tools and disciplines (web, eCom, social, mobile, sentiment, paid media, SEO, SEM, CRM, SQL etc.). Advanced experience with visualization techniques. Proven project management skills, including the ability to lead projects or work on several projects simultaneously Proficient in MS Office, Alteryx and MSS Fluent English both verbally and written
PURPOSE Lead and direct a planning team to achieve business goals and initiatives. Create and drive the top-line financial plan between adidas and responsible account(s). KEY ACCOUNTABILITIES Create key account financial plans that align account KPIs with brand shipment. Provides Retail sales, Gross margin, Inventory and Turn forecasts against Plan and Last year for responsible Account(s). Drives collaboration and cross-functional alignment on plans with internal and external stakeholders. Identifies Opportunities and Risks in the business in-season against plan and leads the development of actionable solutions to improve results Manage joint-business review to hindsight brand performance for responsible account(s) to include branded space and seasonal marketing initiatives. Leads a group of planners on key accounts to develop and reconcile our plans and further account engagement. Provides necessary mentoring and coaching for team members. Develop tools and approach to continuously improve sell through performance; specifically drive application to top product concepts, roll out to team across business: forecasting, allocation planning, etc. Support process and tools to build and quantitative assortment and category plans that target accounts’ unique consumer bases and leverage incremental opportunities. KNOWLEDGE SKILLS AND ABILITIES Excellent understanding of retail math and interpreting sell through data to recommend changes that positively impacts the business. Experience understanding and developing consumer, retail and competitor trends Proven ability to lead, effectively communicate and influence business partners Ability to think strategically, synthesize complex data and develop creative and innovative solutions within an entrepreneurial environment. Ability to effectively present information and respond to questions from senior executives, stakeholders, cross functional business leaders, peers, clients, and customers. Ability to gather data from multiple sources and manipulate the data to develop demand-driven and action based reporting and analysis. Ability to be detail oriented and manage multiple priorities to accomplish assignments simultaneously under tight timelines. QUALIFICATIONS (MINIMUM REQUIRED EDUCATION AND EXPERIENCE) University degree in Business, Merchandising or Marketing Five+ years of experience in buying, planning, allocation or vendor sales for a multi-store retailer Athletic industry specific experience strongly preferred Advanced excel skills required
PURPOSE The Partner Program is at the forefront of creating a new digitally led adidas. By fostering a results oriented, fast moving & data driven culture, the Partner Program team is continually Creating The New. This new role will be pivotal in the continued growth and overall success of the Partner Program. The Assistant Manager role needs to meet and/or exceed budgeted divisional sales and profitability goals within the adidas digital sales environment by establishing assortments, merchandising strategy, sell-through management sales and inventory levels by category on a seasonal basis. We’re looking for a talented business manager and cross-functional partner who can identify opportunities and work through evolving challenges in an effective and collaborative way. KEY RESPONSIBILITIES Drive seasonal strategy for area of responsibility and create best in class channel relevant assortments specific to our consumer and on trend that drive top line sales and profitability to achieve targets. Build and leverage relationships with cross-functional teams (i.e. buying, planning, marketing and distribution) and our Global and BU partners to obtain information necessary to create and execute merchandising strategies Identify and develop sales, marketing and promotional opportunities at the category, concept, collection and article level to maximize sales for both pre-season and in season for all tiers and regions. Analyze seasonal assortment of products, use the data to create strategy for future seasons, and recommend courses of action with cross functional team Present complete seasonal strategy with Planning, validating assortment choices, financial roll up, marketing and promotional direction Responsible for weekly product decisions that react to the consumer trends including chasing of product, markdown decisions and presenting these recommendations at the trading meetings. Maximizing sport moments and commercial retail events by offering compelling localized product for our consumer. Marketplace: Build assortments for designated categories to deliver planned category profitability and sell-through targets. Manage product in-season, devising and implementing promotional, mark-down and transition/close-out strategies. Continually challenge the status quo, think differently and push boundaries. KEY RELATIONSHIPS Partner Program specific teams (Business Development, Account Management, Merchandising, Operations, etc) adidas US Marketing teams (Business Units, Sales, Planning, Finance, Merchandising, etc) DTC, eCommerce & wholesale teams (Retail Planning, Analytics, Operations, Merch, etc.) adidas US and Global DBC functions for implementation of new processes and tools, work stream results, etc. KNOWLEDGE, SKILLS AND ABILITIES Excellent verbal and written communication skills, with the ability to communicate effectively across organization functions and levels. Ability to identify and quantify sales opportunities and market trends Excellent analytical skills and a thorough understanding of retail math Ability to define problems, collect data, establish facts and draw valid conclusions Ability to understand and translate financial data to make recommendations and decisions Strong communication and presentation skills, written and verbal Ability to think strategically, synthesize complex data and develop innovative solutions Ability to delivery effective and persuasive presentations that support business decisions Ability to influence decisions and outcomes cross functionally Ability to accept and meet critical deadlines with good planning and organization skills Experience with, and a thorough understanding of, managing and influencing Open to Buy metrics Proficiency with MS Office Suite and working with systems/application Advanced Excel skills Travel required domestically and internationally up to 10% of time MINIMUM QUALIFICATIONS Minimum of 3+ years of professional work experience Degree from college/university or equivalent combination of experience and education in lieu of degree; advanced degree a plus eCommerce, omnichannel, and/or digital commerce experience a plus Experience buying footwear or apparel preferred.